In an effort to boost sales of their compact cameras, Sony Australia has come up with an online – slightly off-the-wall – marketing campaign. It has produced a series of videos poking gentle (but acutely-observed) fun at stereotypical DSLR users, with the tag line ‘All the gear and no idea’.
This one is particularly funny. I mean, these guys can barely call themselves photographers – they’re absolutely useless! Know anyone like ’em?
