New low-cost airline Velvet Sky takes off

Posted on 22 March 2011

Travelling to three major destinations in South Africa is about to get easier and hopefully a little cheaper. The Durban-based Velvet Sky airline’s inaugural flight departed from OR Tambo this morning and the feedback is looking positive. Although the airline is currently not serving alcohol on their flights, everyone arrived in Durban on time and happy.

The airline will be flying a triangle route, including major South African destinations Durban, Johannesburg and Cape Town.  The airline launched after a year of extensive research and decided to enter the highly competitive low-cost airline industry after seeing an increase in the number of travellers across South Africa in 2010, specifically on the Johannesburg to Cape Town route.  Velvet Sky is looking to compete directly against low-cost airlines Kulula, Mango and 1time with more-than-low prices. They are offering a personal touch to their airline’s customer service says chairman, Cecil Reddy, ‘Velvet Sky will offer passengers more choice when making their travel arrangements through realistic scheduling, competitive pricing and adding capacity to the busier routes.’ The idea that there might be a low-cost airline that values customer service is welcome to weary South African travellers.

Velvet Sky’s website states ‘passengers can expect a continuing element of surprise, class, service and a commitment to punctuality to differentiate them from other airlines.’ Be sure to check out their  launch specials with one-way tickets from Johannesburg to Cape Town for R400 and from Johannesburg to Durban for R200 until April 12th.

Photograph courtsey of Kim Seng.




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