Video: what happens when the floor disappears?

Posted by Kati Auld on 17 October 2014

Weird things can happen when you’re in an outdoor clothing shop – I’m often baffled by the way my money is suddenly transformed into collapsible hiking bowls and mosquito repellent. Shoppers in South Korea got something a bit more hair-raising, though, when the floor… kinda… disappeared.

 

Shock, horror in Korea

To be fair, this is pretty much what my face looks like every time I have to make a choice in an outdoor clothing store.

 
Check out the video below:

 
Nicely done, North Face. If any South African outdoor brands take a leaf out of this book, I volunteer as tribute. I have a very high tolerance for looking stupid, and a powerful weakness for lightweight yet sturdy hiking jackets.

 

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