Unleash Your Inner Explorer with The North Face’s

Posted on 26 October 2023 By Tsoku Maela

The North Face, a brand synonymous with adventure, has always been the go-to choice for outdoor enthusiasts and explorers. Whether you’re scaling towering peaks or just embarking on a casual stroll through the woods, The North Face has consistently provided gear that stands the test of time. Now, they’re back with their “Casual Explorer” campaign, aimed at those looking for style and comfort in their everyday outdoor wear. With a range of products from t-shirts and shorts to hiking footwear and backpacks, this campaign is all about celebrating the explorer in all of us. 

“We Always Have Your Back” – The North Face Promise

The heart of The North Face lies in the season’s tagline, “We Always Have Your Back.” This motto resonates with adventurers and everyday explorers alike, assuring them that The North Face will be there to support their journey – literally and figuratively – no matter where it takes them.

The tagline is a play on the brand’s small half-dome logo on the back of each garment, but the brand also strongly stands by its product quality and assures all explorers that the gear will keep them protected wherever they choose to venture. With a legacy of more than 50 years, this brand knows exactly what it means to explore, and they’ve built a range of products to match.

This Summer’s The North Face range focuses on t-shirts, shorts, headwear, footwear and bags to inspire the “Casual Explorer” in all of us!

Comfort and style go hand in hand with the t-shirts and shorts from The North Face. Whether you’re hiking, camping, or just hanging out, these garments are designed for your active lifestyle.

Protect yourself from the sun with a variety of headwear, including bucket hats, brimmer hats, and caps. These stylish options offer not just protection but a touch of The North Face’s signature rugged elegance.

The North Face has expanded its footwear range and this Summer includes slides, sandals, and hiking footwear. Perfect for a day at the beach or a trek through the mountains, these shoes blend comfort and durability.

Backpacks, crossbody bags, bum bags, and lumbar bags are part of the “Casual Explorer” gear. Designed for adventurers and explorers on the move, these bags have been created with user convenience in mind.

If you’re excited to get your hands on The North Face’s “Casual Explorer” collection, you’re in luck. The brand has collaborated with retail partners in South Africa, such as Cape Union Mart, Totalsports, Takealot, Superbalist, sportscene, Studio88, SideStep, Shesha and many other trusted independent retailers. This means that you can visit these stores or shop online for your favourite gear, making it incredibly convenient to get ready for your next adventure.

In addition to these retail partners, The North Face also has its concept stores, including the one at Canal Walk, with plans to open another at Sandton City in November. These stores provide an immersive shopping experience, allowing you to explore the brand’s full range and get personalised recommendations from experts.


The North Face’s “Casual Explorer” campaign is a reminder that adventure is not confined to the wilderness; it’s a lifestyle that can be embraced every day. #NeverStopExploring is the essence of this campaign, encouraging individuals to seek adventure in their own unique way, no matter where they are.

The North Face continues to be obsessively devoted to providing the best gear for athletes, modern-day explorers and urban adventurers alike. Proprietary technology and a deep understanding of truly great performance gear make The North Face the logical choice for those who need to stay warm, dry and stylish.


The North Face clothing & gear is available on The Drop or from The North Face Concept Store in Canal Walk, as well as Superbalist, Takealot, Cape Union Mart, Totalsports, sportscene, Drifters, Studio88, SideStep, and many more.


Follow along on social media for more news and product features @thenorthfacesouthafrica #NeverStopExploring #TheNorthFaceSouthAfrica

yoast-primary - 1010741
tcat - Brand Feature
tcat_slug - brand-feature
tcat2 - Brand Feature
tcat2_slug - brand-feature
tcat_final -