New regional airline’s name will be Lift

Posted by Anita Froneman on 29 October 2020

A name for South Africa’s new local airline has been chosen by the public. ‘Lift’ emerged as the winner from over 25,000 entries.

As it turns out, eight South Africans had the same bright idea and will share the prize. Each will get their share of free flights with Lift for a year.

This new carrier is a joint venture between Global Aviation, Kulula founder Gidon Novick and former Uber executive Jonathan Ayache.

‘It’s been a tough year for so many and the airline industry is in a mess. We want our new airline to be a collaboration with all South Africans and a statement of optimism. This naming process proved to us once again how very resilient, creative and inspiring South Africans are,’ said Novick according to Business Tech.

‘We had so much fun going through the entries. Some were so thoughtful and inspiring like “Ubuntu Air” and “FlyMzansi”‘. Novick added that there were some amusing entries too. ‘”Djyrynie” and “Planey McPlaneface” were never going to fly – while “Gravy Plane” must have confused us with another airline.’

The decision was made to choose a name that was relevant to the category, unique, optimistic and of course easy to pronounce and remember, he said.

A launch date for the new airline to take to the skies has not been announced yet.

Picture: Usnplash

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