If you’re planning to travel by air over the festive season, new local airline Lift is taking to the skies in December, and bookings are open.
Co-founder Gidon Novick said the airline will not try to attract customers with lower prices than their competitors, but instead aims to offer value for money.
‘Cutting prices is not a sustainable strategy. It is easy to do, but everyone will then lose money,’ he said according to My Broadband.
Local airlines compete for the best fares, service and value for money.
We looked at the prices of a one-way ticket from Cape Town International Airport to OR Tambo International Airport on the same day as offered by Lift, Mango, Kulula, FlySafair and SAA. The date of Lift’s first flight is December 10 and was chosen to compare the lowest prices available on that day. Here’s what we found when searched on November 11:
Lift: R855
Mango: R977
Kulula: R882
FlySafair: R822
SAA: R1,192
One way tickets from Johannesburg to Cape Town were slightly higher but similar in price difference, except for SAA:
Lift: R1,195
Mango: R1,215
Kulula: R1,158
FlySafair: R1,322
SAA: R3,147
The new carrier’s name was chosen by the public in a nationwide competition and ‘Lift’ emerged as the winner from over 25,000 entries.
Also read:
Airlines face low demand during South Africa’s typical peak season
Picture: Unsplash
