Zimbabwe joins global safari boom as travelers seek longer, luxury adventures in 2025

Zimbabwe is stepping into the spotlight as part of a growing global safari craze. From Kenya and South Africa to Tanzania, Uganda, Rwanda, Canada, India, and the United States, travelers are increasingly seeking Africa’s wildlife wonders and Zimbabwe is now firmly on the map.

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According to Travel and tour world, the trend is clear: modern safari-goers are prioritizing longer, more luxurious trips, spending bigger budgets to experience wildlife up close while embracing exclusivity and sustainability. According to the State of Safari 2025 report by Go2Africa, the shift isn’t just about seeing the “big five”; travelers now want a mix of wildlife, culture, and unforgettable adventures.

Safari interest continues its steady climb

Global interest in African safaris has been rising consistently. Inquiries grew by 14% in 2023, 12% in 2024, and another 7% in 2025, reflecting travelers’ appetite for immersive experiences in Africa’s diverse landscapes. Searches peak in July and August, aligning with Africa’s optimal safari season, but travelers are increasingly booking outside traditional windows, planning trips further in advance.

AI-powered tools and modern planning resources are also reshaping safari research. Travelers no longer rely solely on traditional search engines; AI and large language models are helping them customize itineraries, discover hidden gems, and make smarter booking decisions.

South Africa, Kenya, and Tanzania remain safari heavyweights

While Zimbabwe’s rise is noteworthy, South Africa still dominates safari interest, drawing 24% of all inquiries, with Kenya and Tanzania close behind at 21% and 19%, respectively. Together, these three countries account for nearly two-thirds of safari inquiries in 2025. Kruger National Park alone captured 28% of inquiries, while “big five” safaris accounted for 25%.

Botswana is emerging as a strong contender for luxury safari seekers, with its share of inquiries climbing from 7% to 12% in 2025. Its renowned high-end lodges in the Okavango Delta and Chobe National Park attract travelers looking for exclusive, upscale experiences.

Zimbabwe and niche safari experiences

Zimbabwe, along with Seychelles, Namibia, and Rwanda, experienced more modest growth, yet it’s becoming a go-to choice for travelers seeking less crowded and unique safari settings. Victoria Falls, cultural excursions, and beach-and-safari combinations are gaining traction, offering a blended experience of adventure and relaxation. Gorilla trekking in Uganda and Rwanda, as well as city experiences like Cape Town, are also adding diversity to the safari market.

Longer trips and bigger budgets

Safari patterns are evolving: while 10-day safaris remain the most popular, there is growing interest in shorter trips under a week and longer journeys exceeding two weeks. Travelers are spending more too, the average per-person expenditure rose from $6,500 in 2023 to $8,625 in 2025, driven by premium accommodations, personalized guides, and luxury excursions.

Who’s going on safari?

Couples make up the largest group of travelers at 46%, followed by families at 28%. Solo travelers are on the rise, jumping from 13% in 2024 to 16% in 2025, indicating a growing appetite for independent adventures. Group travel with friends accounts for 10%, showing that shared experiences remain popular but not dominant.

Global demand keeps growing

Traditional source markets continue to lead the charge. The US tops safari inquiries, followed by Australia, the UK, and Canada. Meanwhile, countries like New Zealand, Portugal, France, India, and Zimbabwe show increased interest, thanks in part to stronger marketing efforts and the global fascination with Africa’s wildlife.

A safari for every traveler

The 2025 safari boom reflects more than just numbers. It highlights a shift in traveler priorities: exclusivity, sustainability, and immersive wildlife experiences are now as important as spotting lions or elephants. Zimbabwe’s inclusion in this global surge underscores the continent’s enduring appeal, offering wildlife lovers and adventure seekers alike the chance to explore untamed landscapes, encounter iconic animals, and create memories that last a lifetime.

Whether it’s a luxurious lodge in the Okavango, a walking safari in Hwange, or a sunset cruise on the Zambezi, Africa’s safari experiences are evolving and Zimbabwe is ready to welcome its share of explorers in style.