It’s 2022, it’s Summer, we are heading towards the end of the year and that vacation feeling is in the air, no wonder we are all heading outside now more than ever.
Getting out on the trails is a great way to get in touch with nature, to breathe some fresh air, to release some tension, relieve some stress and to get a bit of exercise as you explore. Boosting fitness, improving mental wellbeing, strengthening our relationships, Hiking offers all kinds of wonderful benefits.
The great news is that it doesn’t stop there. When you consider all the physical, health, psychological, emotional, and mental health benefits of hiking there really is no reason not to head out onto the trails and #NeverStopExploring our amazing country.
The Discover Your Trail campaign from The North Face is designed to encourage everyone to get out and explore the trails around them – because the trail (and hiking) is for everyone, no matter which trail you follow or how you follow it.
While The North Face continues to be the go-to brand for many climbers, hikers and trail runners, we are aiming to tap into the next generation of explorers, and through their perspectives and voices, broaden the outdoor conversation to be more inclusive. Research has shown that for the next generation, one of the best thing about hiking is being able to reconnect with friends and family.
This next generation of explorers that The North Face trying to connect with is, in many ways, turning the perception of traditional hikers on its head. There are moms, octogenarians, beauticians, blue-collar workers, city dwellers, suburbanites – of all different ages, races and fitness levels. The North Face is making a concerted effort to give voice to these people.
The trails are for everyone, from trail running athletes looking to capture their next FKT (fastest known time), seasoned hikers and climbers looking to conquer the next challenge, to weekend adventurers taking some time out, and first-time hikers looking to explore. Discover Your Trail aims to inspire all.
The North Face hiking gear is designed to illuminate the universal benefits of finding your own trail, whether your purpose is exercise, exploring the undiscovered, to find solitude, or connect with the community.
This includes the revamped VECTIV™ Fastpack Mid Futurelight shoe, The North Face’s most cushioned hiking boot for long days discovering the outdoors, as well as trusted styles like the The North Face VECTIV™ Exploris, The North Face Activist FUTURELIGHT™, The North Face Hedgehog and The North Face Wayroute FUTURELIGHT™ footwear.
The North Face’s VECTIV™ Hiking shoes (like the Fastpack) are lightweight hikers for fast-paced hiking missions. These breathable, water-resistant trail shoes have cushioned, rockered midsoles that deliver comfort while maximizing energy return, and feature a 3D VECTIV forefoot plate for enhanced comfort and rock-solid stability on the trail.
Some of the other specs in the VECTIV™ Hiking Footwear range include:
- Abrasion-resistant performance-mesh uppers
- Double-punched eye rows allow fine-tuned lacing
- Molded LYCRA® collars deliver comfort
- Protective molded TPU toe caps and no-sew mudguards
- Gusseted tongues help keep out trail debris
- OrthoLite® X55™ footbeds are made with 5% recycled rubber content
- Sole units feature VECTIV technology that’s designed to help maximize energy on the trail
- Single-density 3D TPU plate under the forefoot helps with multidirectional stability
- Rocker midsole geometry is engineered to create long-lasting forward propulsion
- High-rebound, single-density EVA midsoles
- Surface Control™ rubber outsoles are optimized for hiking
- 4 mm lugs provide superior traction
- The VECTIV™ Hiking shoes with FUTURELIGHT™ feature waterproof/breathable membranes to fend off the elements
As we like to say, there’s a trail for everybody. Discover yours.
#DiscoverYourTrail #NeverStopExploring
The North Face continues to be obsessively devoted to providing the best gear for athletes, modern-day explorers and urban adventurers alike. Proprietary technology and a deep understanding of truly great performance gear make The North Face the logical choice for those who need to stay warm, dry and stylish.
The North Face clothing & gear is available on The Drop or from The North Face Concept Store in Canal Walk, as well as Cape Union Mart, Totalsports, sportscene, Drifters, Superbalist, Takealot, Studio88, SideStep, and many more.
Follow us on social media @thenorthfacesouthafrica #NeverStopExploring #TheNorthFaceSouthAfrica
