Just brilliant. Toyota built the world’s first outdoor website to reach the real enthusiasts who prefer hiking, cycling and fresh air rather than poking through the internet from a swivel chair.
The new Toyota RAV4
Partakers had to navigate a real-life website by cycling through an outdoor dust bicycle track that physically took them through the site. It all took place on a 1500-metre track where the RAV 4 website became a scaled-up, interactive version of its online brother.
Watch the RAV4 Outdoor website video
You won’t regret it.
Read the blow-by-blow account of the experience here.
I reckon Getaway Magazine should do something like this – what do you think?
