Video: All the DSLR gear and no idea

Posted by Dylan Kotze on 29 November 2012

In an effort to boost sales of their compact cameras, Sony Australia has come up with an online – slightly off-the-wall – marketing campaign. It has produced a series of videos poking gentle (but acutely-observed) fun at stereotypical DSLR users, with the tag line ‘All the gear and no idea’.

This one is particularly funny. I mean, these guys can barely call themselves photographers – they’re absolutely useless! Know anyone like ’em?


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