We’ve seen airlines do some crazy things to grab our attention (watch: Air New Zealand’s unexpected airline safety video, featuring hobbits). The latest from British Airways is part of their campaign to launch bookings on their new A380, flying from Johannesburg to London. It pits Bryan Habana (featuring his two legs) against their new A380 on take-off (featuring four Rolls Rolls engines that produce 70 000 pounds of thrust … each).
Fair game? I think so …
