‘Don’t travel now, so you can travel later,’ says SA Tourism

Posted by Leila Stein on 1 April 2020

South African Tourism has produced two heart-warming videos encouraging locals to stay home during the COVID-19 lockdown, with the promise they will be able to travel again soon.

The tagline, ‘Don’t travel now, so you can travel later,’ ends each video, which encourages South Africans to remain optimistic, united and calm during this difficult time.

While showing empty streets and citizens at home, the narrator assures the country that by doing its part, we will all get through this and be able to ‘be South Africa’ again.

‘This is not business as usual, no regular day of the week. This will be something else. A country closed for travel and so closed for business. But just you wait until we can travel again. Boy are we going to travel. Long breaks and short getaways. To B&Bs, lodges and hotels. Girls’ trips. We’ll be reintroducing ourselves to South Africa again, to her beautiful people and places. But for now, stay home. Stay safe,’ the voiceover reads.

The sentiments align with exactly how South Africans are feeling during this strange and unprecedented time, and also remind us of what kind of country we are: one that is diverse and loves to celebrate itself.

Watch the inspiring videos here:

Image: Unsplash






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