Fjällräven, the Swedish heritage outdoor brand known for producing high-quality outerwear, apparel and gear since 1960, has recently launched in South Africa with a new flagship store at the Victoria and Alfred (V&A) Waterfront in Cape Town.
Fjällräven is a global outdoor brand with a rich heritage and renowned reputation for producing quality products for camping, hiking and trekking adventures. Fjällräven has, since its inception, been committed to designing functional, sustainable and timeless equipment that makes the outdoors more enjoyable.
The brand is loved internationally and famous for its iconic backpack, the Fjällräven Kånken, also known as the world’s best-selling backpack. The Kånken backpack was first created in 1978 to help prevent back problems that were emerging among Swedish school children. Since then, the Kånken backpack has just increased in popularity and is now used by children and adults all over the world.
Besides the Fjällräven Kånken, the South African store offers daypacks for hiking and everyday use, men and women’s jackets, trousers, T shirts, and other clothing made for everyday wear, travelling and the outdoors. An exciting product is the Fjällräven Re-Kånken Mini, which is made from recycled plastic bottles and can be adjusted to fit both children and adults. All products are designed to last, are made of sustainable materials, and aim to inspire users to develop an active interest in outdoor life.
The Fjällräven SA store also offers the Primus Equipment range – the Swedish brand that ensures enjoyable adventures are possible at any time of the year. Primus has been creating products for outdoor use since 1892. They have been tested on expeditions by such pioneers as Roald Amundsen, Sir Edmund Hillary and Reinhold Messner. Today, Primus is known for its reliable, safe and innovative products, mainly produced in Europe, that make people enjoy their outdoors adventures – both big and small. The focus is on creating environmentally friendly, easy to use and lightweight products.
Fjällräven SA can be found at Store number 209 on the upper level of the V&A Waterfront.
Visit the website for more information and follow the brand on Instagram.
Prize Details:
One lucky reader will win a Fjällräven Helags Cap in dark grey worth R899 and Arctic Fox T-shirt in dusk worth R999, and a Primus Trail Bottle 0.8L worth R749.
How to enter:
Simply fill in your details on the form below and answer this easy question:
Question: Where is the Fjallraven SA flagship store?
Our Winner:
Kesenogile Mpai.
Competition Ts & Cs:
– The winners will be announced by 3.45pm on December 9
– Winners will be contacted via details entered on the form
– Winners are required to claim their prize by within two days or another winner will be drawn
– Prizes are not refundable and cannot be exchanged for money
Getaway’s usual terms and conditions apply.
Picture: Supplied
