Western Cape launches Safe Travels tourist website

Posted on 5 November 2020

The Western Cape has launched its new Safe Travels website for tourists.

Developed by the Department of Economic Development and Tourism together with destination marketing and promotion agency, Wesgro, the site gives vital travel information, health and safety guidelines and other interesting facts.

‘Our reasons for travel have not changed, but how we travel has been impacted. This website is here to help answer your questions to make sure that your trip to Cape Town and the Western Cape is filled with a lifetime of experiences and fewer concerns and questions,’ the website reads.

Western Cape launches Safe Travels tourist website

The Western Cape is a unique and popular tourist destination.

The content for the Safe Travels website was largely developed using social listening tools which provided real-time insights into what potential travellers to South Africa and the Western Cape are concerned about so that we could develop the right content to help address these concerns, government said in a statement.

Wesgro CEO, Tim Harris, said: ‘Featuring safety news, FAQs and safety initiatives implemented in the province, Safe Travels. CapeTown has been established as the ‘go to’ page for all visitors coming to enjoy the world-class tourism experience on offer in the province. We invite visitors to peruse the site and put their minds at ease knowing that Cape Town and the Western Cape is travel ready.’

To assist tourists in distress, the Tourism Safety Support Unit at the Department of Economic Development and Tourism is also available to answer queries via email at [email protected] .

Welcoming the launch of the website, Minister of Finance and Economic Opportunities, David Maynier, said, ‘By providing this one-stop-shop for travellers, we hope to convince tourists who are deciding where to book their next holiday, that they can confidently choose to visit Cape Town and the Western Cape because we are travel-ready.

‘The Safe Travels website is an example of the many ways that we have worked hard since the start of the Covid-19 pandemic to support businesses, especially tourism businesses in the Western Cape.’

The site also gives interesting facts, such as the size of the province -129 449km²  – which is roughly the same size as England. It is home to just over 6.8 million people which is approximately 11% of South Africa’s total population.

Picture: Unsplash

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